BC Card (President and CEO, Joon Hee Suh, www.bccard.com) announced launching of its Private Brand (PB) ‘TORLA’, created to encourage mutual growth of BC Card and small and middle-sized firms.

After receiving Financial Supervisory Service’s approval for a Private Brand (PB) business last November, BC Card prepared for a total of 6 months to launch its own brand ‘TORLA’ (which means "to pursue best products for a better life.")

With PB, one of BC Card’s new business agendas, and many more new business opportunities like this, BC Card hopes to extends BC’s business scope and diversify array of services provided to customers.
For ‘TORLA’, BC Card plans to analyze its shopping mall (topshop.bccard.com) sales, choose a set of most popular products based on the findings, and work together with reliable small and medium-sized companies (SMEs) to produce good quality products.

As these products will be sold through BC Card’s on and offline distribution channels, SMEs can expect steady and stable sales. As for customers, they can purchase BC Card-verified quality-products with a reasonable price tag.

Currently a total of 9 household items, including towels, detergents, etc. have been introduced to the public and they are sold through ▲ BC Card shopping mall ▲ Online shopping mall (GMarket, Auction, 11th Street, GS SHOP, etc) ▲ Social commerce (TMON, Coupang, WEMAP, etc). BC Card will continue to expand its product line and distribution channels.

Jung Ho Lee, head of BC Card’s sales division stated, "Achieving a win-win partnership with SMEs and providing good-quality reasonably-priced goods to its customers, this marks a significant step for a financial company. We plan to increase sales channels and PR campaigns, and focus on communicating the ‘TORLA’ brand to the Korean public."