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  • CI Introduction
  • Color


System Color

System Color Form


Symbol mark and main color is red, which has long been signifying BC Card. Unlike the existing red, BC Red w
accentuates BC’s youthful image with medium chroma . BC RED expresses BC’s brand essence as a conscious company with priority on root and essentials, by using a color that can be in harmony with neighboring colors. Most of the colors used by BC will not be primary colors but of medium chroma and when using a combination of colors, they will have a complementary contrast. Color of logo type is K80.